Growth Digital Marketing Specialist for Germany

About Skyscanner

Skyscanner is a leading global travel search site, a place where people are inspired to plan and book direct from millions of travel options at the best prices.

We are unbiased and free, which means that the 60 million people who use us every month can trust our comprehensive range of flight, hotel and car hire options.

Our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer. We also power travel search for over 1200 partners through our Skyscanner for Business products.

We’re a high-growth business with a simple aim: to inspire travellers around the world and make travel search as easy as possible through our world-class technology.

Position

We’re looking for an analytical, experienced and creative Growth Digital Marketing Specialist to be based in our Edinburgh or Glasgow office. You’ll help to shape, deliver and execute the strategy and activity for our German market, to drive growth through highly-creative and high-performing marketing activities.

Are you user-centric? Product focused and growth obsessed? Can you Identify innovative growth techniques, test and scale them for hyper-growth? If you have the ability to analyse data, interpret it and understand how to use this to drive your decisions then this could be the role for you.

Your qualification

• Previous job experience within an internet economy business (focus on SEO & content creation a plus)
• Native German speaker & fluent in English
• Have a great knowledge of the German market particularly the digital landscape with a solid understanding of consumer behaviours
• Be knowledgeable about the strategies required to win in the German market, in terms of product, traffic acquisition, growth tactics, monetisation, etc. for both web and app 
• Hands on experience in the development and implementation of activity in the following channels: SEO & Content Marketing (HTML, CSS), Mobile & App-first marketing (ASO, Paid and organic app acquisition, App re-engagement and onboarding)
• Growth hacking mentality; Product led, data driven, highly creative
• Evidence of driving significant growth
• Proficient in a range of tools across the marketing stack, for example: Tableau, Mixpanel, Appflyer, Google Analytics. Even better if you have basic programming skills in the likes of SQL & Python to start taking this to the next level
• Understanding of a 2-sided marketplace and how to drive growth among 2 or more distinct user groups
• Experience of working in a lean and agile environment with hands on experience of relevant techniques and tools
• Self-driven. You have fantastic organisational skills, integrity and great follow through on tasks. You don’t get overwhelmed easily
• Naturally curious. You’re innovative, extremely creative and constantly looking for ways to tweak and optimise

What we offer

Our Headquarters office is situated in the beautiful city of Edinburgh where the company was founded. An office which boasts an aircraft wing as its reception desk, in flight seating which double as massage chairs and many spaces to be creative and take time out to catch some headspace. Situated near the Meadows park in the midst of a thriving start up and tech community, it’s the home of many of our Product Engineering and Growth tribes and with space to hire many more staff we are excited to welcome our new recruits.

Skyscanner can offer you large scale, complex problems where you can reach 60 million users whilst enjoying a high level of autonomy and influence and a flexible working environment where you can thrive.

What you can expect as a growth specialist

• A supportive, trusting and transparent working environment
• A place to look at things differently and challenge and offer solutions
• An opportunity to work with teams across the business and have real influence and autonomy over strategy and delivering projects
• The opportunity to actively drive change in a fast paced, thriving and growing, unique culture
• A place where you can relish in your passion and enthusiasm for the travel market
• We deliver quickly and we’re never afraid of trying new things. Sometimes it fails but we have a culture of forgiveness and experimentation. That’s what makes us fearless in taking bigger bolder steps. We’re in this together
• An environment of continuous improvement where you optimise for impact and velocity