Product Marketing Specialist

About LeaseWeb

LeaseWeb is a global Infrastructure-as-a-Service (IaaS) provider – offering customers on-demand, world-class hosting solutions to boost their business, cut IT costs and help them reach new goals.

The LeaseWeb platform resides on one of the largest, most reliable networks in the world, boasting 5.5 Tbps bandwidth capacity and 99.99999% core uptime. Thanks also to state-of-the-art data centers, and a broad choice of technologies, we are able to deliver an industry-leading portfolio of solutions – from bare metal to public and private clouds.

With such ingredients to hand, we can help you find the perfect combination of IaaS options to maximize the performance of every workload – in the most efficient way for your business now – and as your requirements change.

All LeaseWeb solutions are easy to configure and manage too. Our intuitive customer portal and API allows you to set up your infrastructure exactly as you want it, deploy new services on-demand and keep on top of your costs.

Position

About the Marketing Team 

The Marketing Team is responsible for branding and communication, demand generation, customer experience, and product marketing. By bringing these elements together into a cohesive strategy, the team works to deliver on our global brand promise.  

Based at our headquarters in Amsterdam, the team collaborates closely with our offices in the US, Canada, Germany, the UK, and APAC regions. 

About the Role 

We are seeking a Product Marketing Specialist who excels in understanding technical content and can effectively identify and articulate the customer benefits of our products, as well as market fit. In this role, you will focus on understanding customer needs - through independent and external research - and translating them into compelling value propositions and messaging. 

You will collaborate with product management and marketing teams to develop engaging go-to-market strategies for new and existing products, and create marketing programs that effectively reach target audiences, generate leads, and drive revenue. 

Key Responsibilities 

• Collaborate with the product team to identify key product marketing priorities and articulate the customer benefits of our products. 
• Develop marketing deliverables and content, such as sales enablement documents, case studies, product videos, and website copy. 
• Conduct market, competitive, and customer research to stay informed about industry developments and to understand how our products compare. 
• Translate product benefits into demand generation activities that engage and inform prospects. 
• Monitor the buyer journey to track product feature adoption and usage, providing feedback and suggestions for improvement to the product team and other departments. 
• Manage relationships with industry analysts. 
• Drive and manage the go-to-market process for new product introductions, including coordinating communication plans and ensuring alignment with brand positioning. 

Your qualification

• 3+ years of international experience as a Product Marketing Specialist. 
• Demonstrable experience in marketing data analytics and tools. 
• Strong organizational, prioritization and stakeholder management skills. 
• A BSc/BA in marketing, communications, or a related field. 
• A blend of commercial awareness and creative thinking. 
• Experience with marketing automation tools (e.g., CRM, automation platforms) and Google Analytics is a plus. 
• Excellent writing and communication skills with a strong command of English.

What we offer

• Participation in annual company bonus scheme and company pension
• Internet allowance and travel allowance
• Working from home policy  
• Lease bike plan
• 25 days of paid time off (and the option to buy or sell up to 5 more days) 
• Free lunch, parking, and fresh fruit provided when in the office 
• Attractive relocation packages and an agency that takes care of the entire visa process
• Access to the Leaseweb Academy, a personalized learning platform offering a variety of studies, (Dutch) courses, and trainings 
• Fun events year-round – from virtual pub quizzes to summer parties, company runs, quarterly hackathons and much more 
• Monthly after work drinks
• A multicultural work environment (our colleagues are from over 60 countries!) in a company where you can truly make a difference