Product Marketing Manager (m/f/d)

About enmacc

enmacc is Europe’s largest over-the-counter (OTC) trading platform for energy and environmental commodities. Our cutting-edge platform digitalises the energy trading landscape, addressing the long-standing challenges that traders have faced for decades.

Position

Your Mission:

Are you ready to power up your marketing career? We're seeking a passionate and talented Product Marketing Manager to take our company to new heights. In this role, you'll be the glue between our customers and product, you'll foster collaboration among our product, marketing, and sales teams. Leveraging your expertise in energy trading or a related field, you'll drive our Go-to-Market strategy, craft compelling messaging and positioning, develop enablement materials, and spearhead in-platform marketing communications.

Your Responsibilities / What you’ll do:

Your responsibilities will include building an in-depth understanding of our customers, our product and our vision. 

Product Launch

• Lead the strategy and execution of the GTM for new product developments, and tracking it’s success
• Collaborate internally with Product (to fully understand innovations & features), Sales (to bring our product to the energy trading world)
• Develop clear and compelling product narratives and positioning by understanding customer needs, product roadmap, market trends, and competitive forces
• Plan and execute our cross-functional GTM journey based on real customer examples, empower Sales teams to understand key product features and functionalities and their application to specific use cases 
• Create content for product related materials and communications such as: one-pagers, pitch decks, product launch emails and blog posts
• Create content for events, sales and customer success training and marketing content related to product 

Product Marketing Strategy

• Gain insight into our target personas and their buying needs and continuously refine our ICP based on market insights and new product developments
• Develop product marketing strategies (pricing, advertising, product launch) based on data and market insights
• Translate technical details into benefits for the user
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
• Communicate the value of new products and services to the sales and marketing team

Your qualification

• Proven experience in marketing, with a focus on product marketing for B2B.
• Skilled at writing clear, compelling, and engaging content in English.
• Ability to craft educational and audience-focused marketing materials.
• Strong project management abilities, with attention to detail and organizational skills.
• Excellent written and verbal communication, as well as confident presentation skills.
• Fluency in English; knowledge of an additional European language is a plus.
• Self-starter with an entrepreneurial mindset who thrives on achieving results.
• Demonstrated ability to adapt quickly, embrace challenges, and exceed expectations in a dynamic environment.
• A strategic thinker who enjoys hands-on execution and can balance both effectively.
• Passionate about innovation and curious to experiment with and learn new approaches.

What we offer

• Proven experience in marketing, with a focus on product marketing for B2B.
• Skilled at writing clear, compelling, and engaging content in English.
• Ability to craft educational and audience-focused marketing materials.
• Strong project management abilities, with attention to detail and organizational skills.
• Excellent written and verbal communication, as well as confident presentation skills.
• Fluency in English; knowledge of an additional European language is a plus.
• Self-starter with an entrepreneurial mindset who thrives on achieving results.
• Demonstrated ability to adapt quickly, embrace challenges, and exceed expectations in a dynamic environment.
• A strategic thinker who enjoys hands-on execution and can balance both effectively.
• Passionate about innovation and curious to experiment with and learn new approaches.