Digital Marketing Manager B2B

About FREE NOW DE

FREE NOW is becoming a global player in the ride-hailing industry, do you wanna be part of this transformation? Do you want to contribute to the establishment of FREE NOW's role in the future of mobility platforms? Do you want to solve problems and make an impact on the lives of thousands of people? Then join us!

Position

FREE NOW is looking as for now for an experienced and highly motivated Digital Marketing Manager B2B (m/f/d), who will be responsible for developing and analyzing FREE NOW’s group digital B2B-marketing activities across Europe as a part of the Digital Marketing Team.

Your tasks:

• Responsible for the planning and executing of digital B2B marketing channels in cooperation with responsible local markets
• Measure and report performance of all digital B2B marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, optimize spend and performance
• Brainstorm on B2B growth strategies and formats like whitepapers creation, targeting methods and multichannel campaigns conceptualization
• Plan, execute, and measure daily operations, experiments and conversion tests
• Collaborate with internal B2B team to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with internal search and social colleagues, agencies and other vendor partners
• Evaluate emerging technologies

Your qualification

• Strong B2B mindedness and experience in a similar role (preferably from a digital agency background or an inhouse team)
• A proven track record of managing large digital marketing projects for a range of clients across many international markets
• A strong working knowledge of the overall and mobile digital marketing mix – Search, Social, Display, Native & Affiliate Marketing
• Experience of creating successful digital marketing campaigns across all channels
• Strong team management and organizational skills
• Experience of managing large budgets and working with major global companies
• Proven ability to work to tight deadlines and manage multiple digital marketing projects simultaneously
• Experience with A/B testing and conversion optimization teams is a plus

What we offer

At FREE NOW we have colleagues from over 65 nations! We value open communication and welcome everyone as they are. We are all one team and follow the same goals – that’s why we share our insights and results to get on track together every month.

Your wellness and work-life balance matters to us. We offer trust-based and flexible working hours as well as the option to work from home. In the office, you can enjoy our free drinks and daily fresh fruit. Do you like to be active? Take part in our subsidized gym membership. Bigger plans? Take a sabbatical leave and get out there!

Let’s grow together! We believe in a transparent career growth plan, quarterly development sessions with your team lead as well as regular 1:1s to help you thrive! For your own ideas, you’re welcome to set up initiatives and projects.

Need a lift? Check out our language classes and internal peer-to-peer trainings.

More Benefits? Monthly budget for FREE NOW rides, quarterly team events, company-wide onboarding days at our HQ in Hamburg, relocation assistance for internationals, birthday-off, referral program, kudos, and many more!