About Change
We believe that the world will fundamentally be a better place with everybody investing.
Our team is on a mission to remove the barriers and complexities to wealth creation through simple, affordable, and accessible investing.
Offering a unique opportunity to buy & sell Bitcoin commission-free and trade 20+ altcoins, stocks, commodities and indexes with the best rates in the market, Change is the top10 fintech apps in Northern Europe. And we’re growing. Fast.
Position
Change is looking for a Performance Media Manager to scale our acquisition through paid digital channels. Our goal is to become the go-to retail investing app in Europe in the next 2 years and you will be a key driver in this success. With a background in paid social, search and display advertising, you're a jack of all trades successfully juggling strategy and daily execution with help from external agencies.
What’s in it for you
- Build as you envision - you can start from scratch with not much legacy to slow you down
- Choose all the tools and platforms you want to work with
- Scale across 28 EU countries
- Set up your the-sky's-the-limit budget (with positive ROI in mind)
- Enjoy autonomy and freedom to make your own decisions
- Create immediate customer and business impact
- Put together the future acquisition team
What you’ll be doing
- Build and implement a scalable performance media strategy to create an optimal and efficient mix of quality-driving paid acquisition channels
- Manage all online ad campaigns across Facebook, Twitter, Google, programmatic and more in collaboration with external agencies
- Guide A/B tests, incrementality tests and spend scaling tests on paid media campaigns to identify what works best from the revenue perspective
- Determine forecasts and budgets to exponentially grow the number of paid first-time traders while achieving targeted ROI and positive KPI trends
- Test new ways to grow our user base through alternative performance-based marketing channels (i.e. affiliates, influencers, direct buys, etc.)
Your qualification
- 2-3 years' experience in Performance Media and an expert in Paid Social or Programmatic
- Strong track record in managing the full acquisition cycle from planning, budgeting, executing a mobile marketing campaign to completing the post-analysis
- Strategic understanding of how to improve digital media campaign performance through optimisation of copy and creative
- Solid knowledge of building a paid media campaign, including placement of pixels, attribution, customer data onboarding, custom audience creation and results tracking to demonstrate direct campaign results
- Experience in creating and managing campaign reporting, including management of dashboards with data on CPI, CPA and ROI metrics
Will be a plus
- Interest in crypto and/or FinTech spac
- Experience with creative management platforms like Bannerflow, Instapage, etc
- Familiarity with mobile marketing analytics and attribution tools like AppsFlyer or Adjust
- Working with affiliates and affiliate networks
What we offer
- Generous stock package as you’re early to join
- Competitive salary, health insurance, pension fund and other perks
- An ambitious team of 14 nationalities
- Global relocation and visa sponsorship
- Awesome office in Tallinn city center
- Journey to a billion-dollar company