Performance Media Manager

Tallinn, Estonia

Change

Unverified relocation package

About Change

Change is a rapidly growing FinTech providing everyone in Europe access to exciting investments. Thousands of people from 31 EU countries trust Change to build their financial future and have traded over 85+ million euros.

We believe the world would be a fundamentally better place if everybody invested. Since 2018 we’re on a mission to enable everyone to take part in the world’s success by making investing simple, affordable, and accessible.

Our fully mobile solution offers something for everyone - from crypto and stock investing to cash management and investor debit cards.

Driven to make a difference, we have come together from 14 countries to create a brighter future for the millennial generation. We’re always looking for new changemakers to make this mission a reality. Join us if you are obsessed with customers, believe in personal empowerment, get things done without BS, and importantly, just absolutely love what you do.

Position

Change is looking for a Performance Media Manager to scale our acquisition through paid digital channels. Our goal is to become the go-to retail investing app in Europe in the next 2 years and you will be a key driver in this success. With a background in paid social, search and display advertising, you're a jack of all trades successfully juggling strategy and daily execution with help from external agencies.

What’s in it for you

Build as you envision - you can start from scratch with not much legacy to slow you down
Choose all the tools and platforms you want to work with
Scale across 28 EU countries
Set up your the-sky's-the-limit budget (with positive ROI in mind)
Enjoy autonomy and freedom to make your own decisions
Create immediate customer and business impact
Put together the future acquisition team

What you’ll be doing

Build and implement a scalable performance media strategy to create an optimal and efficient mix of quality-driving paid acquisition channels
Manage all online ad campaigns across Facebook, Twitter, Google, programmatic and more in collaboration with external agencies
Guide A/B tests, incrementality tests and spend scaling tests on paid media campaigns to identify what works best from the revenue perspective
Determine forecasts and budgets to exponentially grow the number of paid first-time traders while achieving targeted ROI and positive KPI trends
Test new ways to grow our user base through alternative performance-based marketing channels (i.e. affiliates, influencers, direct buys, etc.)

Your qualification

2-3 years' experience in Performance Media and an expert in Paid Social or Programmatic
Strong track record in managing the full acquisition cycle from planning, budgeting, executing a mobile marketing campaign to completing the post-analysis
Strategic understanding of how to improve digital media campaign performance through optimisation of copy and creative
Solid knowledge of building a paid media campaign, including placement of pixels, attribution, customer data onboarding, custom audience creation and results tracking to demonstrate direct campaign results
Experience in creating and managing campaign reporting, including management of dashboards with data on CPI, CPA and ROI metrics

Will be a plus

Interest in crypto and/or FinTech spac
Experience with creative management platforms like Bannerflow, Instapage, etc
Familiarity with mobile marketing analytics and attribution tools like AppsFlyer or Adjust
Working with affiliates and affiliate networks