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  • Performance Media Manager

Performance Media Manager

Tallinn, Estonia

Change

Change logo

Unverified relocation package

About Change

We believe that the world will fundamentally be a better place with everybody investing.

Our team is on a mission to remove the barriers and complexities to wealth creation through simple, affordable, and accessible investing.

Offering a unique opportunity to buy & sell Bitcoin commission-free and trade 20+ altcoins, stocks, commodities and indexes with the best rates in the market, Change is the top10 fintech apps in Northern Europe. And we’re growing. Fast.

Position

Change is looking for a Performance Media Manager to scale our acquisition through paid digital channels. Our goal is to become the go-to retail investing app in Europe in the next 2 years and you will be a key driver in this success. With a background in paid social, search and display advertising, you're a jack of all trades successfully juggling strategy and daily execution with help from external agencies.

What’s in it for you

  • Build as you envision - you can start from scratch with not much legacy to slow you down
  • Choose all the tools and platforms you want to work with
  • Scale across 28 EU countries
  • Set up your the-sky's-the-limit budget (with positive ROI in mind)
  • Enjoy autonomy and freedom to make your own decisions
  • Create immediate customer and business impact 
  • Put together the future acquisition team

What you’ll be doing

  • Build and implement a scalable performance media strategy to create an optimal and efficient mix of quality-driving paid acquisition channels
  • Manage all online ad campaigns across Facebook, Twitter, Google, programmatic and more in collaboration with external agencies
  • Guide A/B tests, incrementality tests and spend scaling tests on paid media campaigns to identify what works best from the revenue perspective
  • Determine forecasts and budgets to exponentially grow the number of paid first-time traders while achieving targeted ROI and positive KPI trends
  • Test new ways to grow our user base through alternative performance-based marketing channels (i.e. affiliates, influencers, direct buys, etc.)

Your qualification

  • 2-3 years' experience in Performance Media and an expert in Paid Social or Programmatic
  • Strong track record in managing the full acquisition cycle from planning, budgeting, executing a mobile marketing campaign to completing the post-analysis
  • Strategic understanding of how to improve digital media campaign performance through optimisation of copy and creative
  • Solid knowledge of building a paid media campaign, including placement of pixels, attribution, customer data onboarding, custom audience creation and results tracking to demonstrate direct campaign results 
  • Experience in creating and managing campaign reporting, including management of dashboards with data on CPI, CPA and ROI metrics

Will be a plus

  • Interest in crypto and/or FinTech spac
  • Experience with creative management platforms like Bannerflow, Instapage, etc
  • Familiarity with mobile marketing analytics and attribution tools like AppsFlyer or Adjust
  • Working with affiliates and affiliate networks

What we offer

  • Generous stock package as you’re early to join 
  • Competitive salary, health insurance, pension fund and other perks
  • An ambitious team of 14 nationalities
  • Global relocation and visa sponsorship
  • Awesome office in Tallinn city center
  • Journey to a billion-dollar company

Manager Performance Media performance management
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Facts about Tallinn
Cost of Living Index 58 /100
Median for apartment
rent in city centre
(1-3 bedroom) $ 630 - $ 1057
Safety Index 78 /100
Check if your resume is a good fit
25/100
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