Senior UX Writer

Limassol, Cyprus

Welltech

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About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

As a Senior UX Writer, you'll play a key role in creating user-centric content that drives adoption, engagement, and retention of new users across our suite of fitness and wellness apps.

You’ll work closely with cross-functional teams, including designers, product managers, and developers, to craft compelling content that not only attracts and converts users but also aligns seamlessly with our brand identity.

Key Responsibilities

Content Strategy & Creation

Develop and execute a content strategy to maximize conversion and enhance the experience of new users discovering our fitness and wellness apps.
Create and curate high-quality, engaging content for various touchpoints, including in-app messaging, onboarding sequences, notifications, and more.
Advocate for content that is scalable, localization-friendly, inclusive, and accessible to a global audience.
Collaborate with teams to develop style guides, frameworks, and content patterns that ensure consistency across all products.

Cross-Team Collaboration

Partner closely with designers and researchers to integrate content seamlessly into the overall design, ensuring a cohesive and intuitive user experience.
Establish and maintain best practices for collaborating with Content Design across product teams.

Your qualification

Minimum of 6 years of experience in UX writing/ Content design or a related field, with a strong portfolio showcasing successful projects written in English.
Experience writing for American (USA) audiences
A genuine interest in fitness and wellness, with a deep understanding of industry trends and user needs in the digital space.
Experience distilling complex information into concise content that guides users across different flows.
Strong empathy for users and a solid grasp of user-centered design principles and inclusive writing.
Excellent collaboration and communication skills to work effectively with cross-functional teams.
Ability to thrive in a fast-paced, dynamic environment with the ability to prioritize and adapt to changing needs.
Comfortable defining your own priorities and advocating for a content-first approach when needed.
Bachelor’s degree in Design, Communications, Journalism, Marketing, or a related field.

What we offer

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!