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Senior User Acquisition Manager (Paid Social)

Senior User Acquisition Manager (Paid Social)

Limassol, Cyprus

Welltech

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About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

We are currently looking for an experienced Senior User Acquisition Manager to join our team. In this role, you will be responsible for launching advertising campaigns on paid social channels such as Meta, TikTok, Snapchat, and others, specifically targeting the Health and Fitness audience.

Key Responsibilities:

Managing the full cycle mobile traffic advertising campaigns: launching, optimization and scaling
Experimenting on creatives with designers: A/B testing, performance analysis and optimization
Monitoring advertising campaigns for performance monitoring, optimization and reporting
Researching and evaluating of new user acquisition channels
Staying abreast of industry trends, emerging threats, and best practices in access management, identity governance, and security technologies.
Collaborating with IT, security, and compliance teams to develop, implement, and enhance access management processes, procedures, and controls.

In your first three months you will:

Be proficient on all metrics, processes and reports
Independently manage the project, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary
Lead an additional area of responsibility, suggest ideas and improvements, know how to analyze competitors, and make data-driven decisions

Your qualification

4+ years of relevant experience in digital marketing as User Acquisition
Practical experience with a large budget in Paid Social platforms (Meta Ads/TikTok/Snapchat)
Proficiency in English - B2 or higher level
Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional team
Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytic/Tableau/Clarisight will be a plus
Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary

What we offer

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!