Senior Strategic Copywriter

Limassol, Cyprus

Welltech

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About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

We are seeking a talented Strategic Copywriter to join our marketing team. The ideal candidate will have a proven track record of creating compelling copy that drives installs and purchases. This role will focus on crafting copy for various digital marketing channels with a strong emphasis on driving performance metrics such as CPA and ROI.

Proven experience as a performance copywriter, preferably in a digital marketing agency or in-house marketing team.
Exceptional writing skills with a keen eye for detail and grammar.
Strong understanding of digital marketing.
Empathy and understanding of our target audience to develop tailored messages that resonate with them at different stages of the funnel.

Responsibilities:

Develop highly effective, original, and targeted copy for performance marketing creatives.

Actively participate in creative producers’ team brainstorms to contribute innovative ideas and concepts and develop the existent copy.

Create compelling communications tailored specifically for blogger briefs to ensure those communications correspond to performance marketing standards.

Conduct thorough research and analysis to understand target audience demographics, preferences, and behaviours.

Collaborate closely with the SMM, ASO and CRM teams as needed to ensure cohesive messaging and alignment across all channels.

Stay up-to-date with industry trends and best practices in copywriting and digital marketing.

Your qualification

Proven experience as a copywriter, preferably in a digital marketing agency or in-house marketing team.
Exceptional writing skills with a keen eye for detail and grammar.
Strong understanding of digital marketing principles and techniques.
Ability to work under tight deadlines and manage multiple projects simultaneously.
Excellent communication and collaboration skills.
Bachelor's degree in Marketing, Communications, English, or related field would be advantageous.
Having a background in Health and Fitness (H&F) would be advantageous.

What we offer

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!