Senior Product Manager, Onboarding

Limassol, Cyprus

Welltech

Advanced relocation package

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Money for moving expenses

Temporary housing

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About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

We are seeking a dynamic and results-oriented Senior Product Manager to join our team and focus on our user onboarding journey. In this pivotal role, you will be responsible for the end-to-end user experience and guiding new users to their first purchase across our three apps (Walkfit, Muscle Booster and Yoga-Go). You will drive the product vision, strategy, and execution for your squad, ensuring we deliver exceptional value to our new users and effectively convert them into subscribers.

We need the one who is strong in product discovery, skilled at assessing market fit, and comfortable with testing and experimenting with new channels, products, and audiences. The ideal person is highly customer-centric, outcome-driven, and a proactive collaborator with marketing, design, engineering, business, and other product teams.

Key Responsibilities:

Product Strategy & Roadmap

Create and maintain the product roadmap for your squad, ensuring it aligns with business objectives and user needs
Conduct market research and competitive analysis to identify opportunities for product innovation within the user onboarding journey
Define and prioritize product hypotheses based on data-driven insights and user feedback, with the goal of improving the onboarding experience and converting users that will stay

Product Execution

Collaborate closely with engineering, design, and marketing teams to deliver high-quality product features that optimize the user journey from landing to purchase
Manage the product lifecycle from concept to launch, ensuring timely and effective execution
Utilize Agile methodologies (Scrum) to manage product development and iterate on features. You will work closely with the Engineering Manager to lead squad delivery together

User Focus & Data Analysis

Conduct user research and gather feedback to understand the specific needs and pain points of new users during the onboarding process
Analyze product data and user behavior to identify trends and opportunities to improve the onboarding funnel
Run A/B tests to optimize product features and enhance the user experience, focusing on improving key onboarding metrics
Base all product decisions on data

Collaboration & Communication

Communicate the product vision and strategy for the onboarding funnel to stakeholders across the organization
Collaborate with cross-functional teams to ensure alignment and effective execution of onboarding initiatives
Actively engage with product communities to bring external insights into the product and inform onboarding strategies

Your qualification

Previous B2C experience with onboarding flows and subscription models is preferred
Strong experience in product discovery and assessing market fit
Demonstrated ability to test and experiment with new channels, products, and/or audiences

What we offer

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!