Senior Content Producer

About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

We’re looking for a strategic and experienced Senior Content Producer to join our team. This is not just an executional role — you’ll be a strategic content leader, shaping our content vision, quality standards, and production processes for our core products.

You’ll own the end-to-end production of high-quality multimedia content (video, audio, text) and drive product impact through engagement, retention, and user activation.

This is your opportunity to influence the content direction at the product level and ensure scalable, consistent production quality across the entire function.

Key Responsibilities

Creative Strategy & Research

• Lead development of visual and semantic concepts for new content, including workouts and app experiences.

• Conduct market analysis, competitor research, and user behavior studies focused on content formats and preferences.

• Identify emerging trends in wellness and content to inspire innovative production choices.

• Formulate and test content hypotheses using qualitative and quantitative data before scaling production.

End-to-End Production & Operations

• Own the full production cycle — from concept and scheduling to shoots and post-production.

• Organize and direct various shoot types: large-scale, test, mobile, and international.

• Maintain content production calendars to ensure on-time and efficient delivery.

• Oversee all stages (pre, production, post) to ensure consistency and high standards.

Brand & Quality Standards

• Act as the guardian of our brand identity, ensuring consistency across all content formats.

• Define and implement clear visual standards, mood boards, and technical guides.

• Promote inclusive representation — ensuring diversity in age, body type, and ethnicity.

Cross-Functional Collaboration & Leadership

• Partner with Product Managers, Designers, and other stakeholders to align content with product goals.

• Advocate for creative decisions with clear reasoning and impact on UX and brand.

• Oversee workflows, contracts, and payments for freelancers and content assistants.

• Mentor junior team members and foster a culture of feedback and learning.

Technical Proficiency

• Proficient in post-production tools (Adobe Premiere, After Effects, DaVinci Resolve).

• Leverage AI tools (e.g., GPT, Veo, MidJourney, HeyGen) to boost creativity and productivity.

• Use analytics dashboards (YouTube Studio, Google Analytics) to drive content decisions.

Your qualification

• 10+ years of experience in a Content Producer or similar role with a standout portfolio.

• Deep understanding of end-to-end video production, from planning to editing.

• Experience in content strategy based on user research and performance data.

• Strong organizational skills and history of managing large teams and complex projects.

• Expert in editing software with a sharp eye for visual/brand alignment.

• Familiarity with content testing, hypothesis building, and data-informed creativity.

• Strategic mindset and passion for health, fitness, and wellness trends.

What we offer

• Grow Together

Join a culture that champions both personal and professional development. You'll thrive as we evolve together.

• Lead by Example

No matter your title, you’ll have the power to inspire and drive impact across the team.

• Results-Driven

We focus on meaningful outcomes — it’s not just about effort, it’s about the real difference we make daily.

• We Are Well-Makers

Be part of a mission to build a healthier, happier world. Together, we make well-being a reality.

Additional details

Candidate Journey

Recruiter Call --> Meet a Team Member --> Skills Assessment --> Meet the Leadership Team

Check Out Our Products:

• Muscle Booster 
• Yoga-Go 
• WalkFit