Senior Content Manager (in-Product Content)

About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

We’re looking for a proactive, detail-oriented, and user-driven Content Manager to help deliver high quality and impactful in-product content for a next-generation health and wellness mobile app. This role focuses on in-app experiences — including video classes, written guidance, recipes, and interactive features.

As Content Manager, you’ll play a key role in executing and operationalizing the content strategy, managing production workflows, ensuring quality, and using data to drive improvements. You'll collaborate cross-functionally with product, design, and research teams to deliver content that’s engaging, effective, and aligned with our users’ goals.

Key Responsibilities:

• Manage the end-to-end workflow of in-app content initiatives — from planning through to launch across multimedia formats (video, audio, text, interactive), ensuring timely delivery and consistent quality.

• Maintain and enforce editorial standards and brand guidelines across all content types.

• Collaborate with content strategists, designers, producers, and subject matter experts to deliver high-impact, user-centered content.

• Partner with UX researchers and analysts to incorporate user insights and behavioral data into content decisions and iterations.

• Contribute to A/B testing initiatives — helping define testable hypotheses, implement variants, and track performance metrics.

• Monitor and report on key content performance indicators (e.g., engagement, retention, completion rates) using relevant dashboards and tools

• Identify opportunities to repurpose or adapt in-product content across other channels (e.g., CRM, lifecycle marketing) to extend value and reach.

• Proactively identify process improvements and contribute to scaling a high-quality, data-informed content operation.

• Stay ahead of market, product, and health/wellness content trends — and actively shape them — to position the brand as a leader in the space.

Your qualification

• 5+ years of hands-on experience managing content within a mobile or digital product environment — ideally in wellness, health, fitness, or education.

• Proven ability to manage multi-format content projects (video, text, audio, or interactive) from concept to launch.

• Strong editorial judgment with a track record of delivering clear, engaging, and user-focused content.

• Comfortable working with product, UX, and research teams to align content with user needs and product goals.

• Confident using data tools (e.g., Amplitude, Google Analytics, or similar) to monitor performance and guide decisions.

• Experience working within A/B testing frameworks and applying insights to optimize content experiences.

• Highly organized and proactive, with excellent communication skills and the ability to manage multiple projects simultaneously in a fast-paced, remote environment.

• Fluent in written and spoken English with strong attention to tone, clarity, and accuracy.

What we offer

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Additional details

Candidate journey

Recruiter call --> Meet a team member --> Skills assessment--> Meet the Leadership team

Check out some of our products

http://walkfit.pro

yoga-go.fit

musclebooster.welltech.com