Product Growth Lead

About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

We’re looking for a Product Growth Lead to take full ownership of our conversion funnels—from the moment a user clicks an ad to when they hit “subscribe.” This is a high-impact, cross-functional role that blends product marketing, experimentation, and storytelling to drive measurable results. You’ll lead a team of Product Growth Managers, optimize the web onboarding journey, and craft compelling, personalized experiences that motivate users to take action.

Key Responsibilities

• Own and optimize the web-based onboarding funnel—from post-click to payment screen

• Lead the creation and A/B testing of copy, messaging, images and value propositions that boost motivation and clarity

• Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points

• Design and execute no-code experiments across different user segments (e.g., fitness level, lifestyle, weight goals)

• Personalize user journeys based on segmentation insights and behavioral data

• Collaborate closely with Design, Performance Marketing, CRM, and Product to ensure consistent user experience across touchpoints

• Mentor and lead a team of 5 Product Growth Managers, helping them scale successful experiments and grow professionally

Your qualification

• 5+ years of experience in growth, product marketing, or conversion-focused roles, ideally in mobile-first or subscription-based environments

• Proven success driving measurable improvements in onboarding and conversion rates

• Strong understanding of user psychology and motivation, with the ability to communicate value clearly across segments

• Experience with no-code A/B testing tools and an iterative, data-driven approach

• Ability to distill insights from behavioral and funnel data to guide strategy and execution

• Creative mindset paired with analytical rigor—comfortable with both storytelling and spreadsheets

• Strong cross-functional collaboration skills

• Experience leading and developing teams is a plus

What we offer

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Additional details

Candidate Journey

️Recruiter Call → Meet a team member → ️Skills Assessment → ️Leadership Interviews

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro