Head of Product, Activation

Limassol, Cyprus

Welltech

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About Welltech

A future with Welltech
Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry
We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 200 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.
Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

Our new Head of Product will lead the Activation team, the team responsible for our entire onboarding experience, from the moment they visit the app or web funnel to when they activate their subscription to one of our products. This person will build and scale our onboarding experience across multiple products, building an impressive and direct impact in Welltech’s growth.

Key Responsibilities:

Lead and mentor a team of 3 Product Managers, fostering their growth and development.
Own the entire customer onboarding experience for our core apps, focusing on optimizing the journey from initial engagement to successful subscription activation.
Develop and execute a product vision and strategy for onboarding and growth, collaborating closely with Engineering, Design, and Marketing teams.
Build upon our existing strong product foundation, identifying opportunities for further scaling and improvement.
Drive key performance indicators (KPIs) including conversion rates, app store review scores, average order value, and the share of new customers who remain subscribed for at least three payment cycles.
Identify and develop strategies for expanding into new customer segments (geo-expansion and new user profiles)
Lead the experimentation and iteration process, leveraging our significant marketing budget and traffic to gather data and optimize the product experience.

Your qualification

Proven track record of leading product teams, with strong customer facing experience in B2C products, ideally in the subscription space and within a high-growth environment.
Demonstrated experience in leading and developing product managers.
Strong data and analytical skills, with the ability to use data to inform decisions and drive product strategy.
Ability to connect customer needs with business objectives and translate them into effective product solutions.
Excellent communication and interpersonal skills, with an ego-less approach and a focus on open communication and feedback.
A strong agile mindset, comfortable with constant iteration, data collection, and continuous learning.

What we offer

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!