Head of Marketing

About Welltech

A future with Welltech
Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry
We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 200 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.
Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

We're on the hunt for a dynamic, strategic Head of Marketing to create a holistic growth approach for one of our Products across areas and channels. We are looking for someone who knows best the users of one particular app, understands its  major performance drivers (acquisition KPIs, product KPIs, retention KPIs etc), and partners with the app’s product data and eng leads to represent the interest of this app across all areas within the company. 

Our new Head of Marketing will build and maintain a two-way bridge, seamlessly connecting the marketing and product organizations. Given that most marketing efforts are channel-based and the majority of organizational efforts are app-based, we need a senior marketing leader who is fluent in both domains and can ensure a consistent and cohesive user journey.

Responsibilities: 

KPI

• Incremental PAM – Generated by strategic marketing leadership to ensure both short-term wins and long-term sustainable growth (e.g., PAM from seasonal campaigns, collaboration between a few channels, identifying new partnership or growth lever, improving user journey that resulted in higher CR etc) 

• Leadership & Collaboration – Lead and inspire a cross-functional team while fostering a “dual citizenship” approach for each team member. Each member serves as both a channel/domain expert and a specific app expert. The leader's role is to maximize team members’ impact by facilitating peer connections, inspiring them to address a specific audience needs, and identifying opportunities for cross-channel collaboration.

• LTV – Enhance earned LTV by improving the user journey, building trust, and identifying cross-journey opportunities.

Numbers

• Share app performance updates with marketing and product leaders, explaining trends, identifying gaps, and highlighting opportunities.

• Monitor app growth performance and support channel leads in achieving app goals.

• Master app performance metrics, identifying gaps and opportunities to optimize the channel mix.

• Collaborate with channel leads to develop app growth plans and regularly track progress. This part includes budgeting, forecasting and re-forecasting  

• Ensure the collective performance of all channels exceeds the sum of their individual contributions by identifying app-specific opportunities to boost growth. 

• Identify and eliminate blockers hindering the achievement of growth goals.

• Own the app’s seasonal campaign calendar and collaborate with channel leads to execute it effectively.

   

Users

• Serve as the voice of the category’s customers by gathering user feedback and sharing it with relevant marketing teams. Simultaneously, identify emerging user needs through marketing activities and influence product development accordingly.

• Develop and own a Marketing Audience Strategy that drives long-term revenue growth, balancing external demand/opportunities with the internal product roadmap and vision. This strategy should consider marketing channels (paid/organic/CRM), market, gender, BMI, and other relevant factors.

• Customer Insights: Analyze feedback from marketing, product, and users, along with usage data, to inform product development and marketing strategies. Ensure customer needs remain a priority.

• Market Research: Partner with Research and Insights teams to conduct market research and competitive analysis. Leverage findings to identify trends, opportunities, and threats, and use these insights to shape product marketing strategies.

• Identify gaps in the user journey and collaborate with product and marketing teams to develop solutions that bridge these gaps.

• Develop a GTM Playbook for new markets and audiences to facilitate future expansion. Collaborate with cross-functional teams to create compelling product narratives, taglines, and assets that communicate product value propositions effectively.

• Monitor and maintain messaging consistency across all touchpoints.

Cross-Functional Leadership

As the most senior app representative within the marketing team, and with a comprehensive understanding of all marketing and growth activities, this role will serve as a senior member of the app/category tribe or squad.

• Share app performance updates with marketing and product leaders, explaining trends, identifying gaps, and highlighting opportunities.

• Act as the single point of contact for all marketing activities related to the product/category.

• Collaborate with product leads to develop a marketing plan and go-to-market (GTM) strategy for the app and its initiatives.

• Partner with the brand team to optimize the tone of voice (TOV) to align with the app’s unique needs.

Your qualification

• A blend of growth marketing and product marketing expertise.

• Experience working in consumer products (B2C)

• A holistic approach to marketing, with a focus on the sum being greater than the individual ingredients.

• Deep understanding of channel performance, algorithms, and metrics.

• Ability to translate data into actionable insights and decisions.

• Strong storytelling ability to connect user journeys across channels and platforms.

• Focus on consistent messaging from marketing onboarding to in-app experience.

• Proven ability to lead cross-functional teams, manage stakeholders, and foster collaboration.

• Strong influencing skills to work with indirect reports and align teams around common goals.

• Skilled in managing performance-driven channels like Facebook and Google, with the ability to balance those with storytelling and user engagement.

Additional details

Candidate journey: Recruiter call --> Meet the Hiring Manager --> Meet with the Leadership Team--> Presentation--> Cultural Interview

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

Omo — bit.ly/OMOio 

FastEasy — https://fasteasy.life/ 

WalkFit - http://walkfit.pro