Google Ads Team Lead - relocation to Cyprus

About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

You’ll own the Google Ads strategy for one of our high-growth products while leading a strong team of UA Managers. With a six-figure monthly budget and real autonomy, you’ll mentor your team, build scalable acquisition frameworks, and drive growth through sharp, data-led decisions. This role is built for someone who blends strategic vision with deep Google Ads hands-on expertise and people leadership.

You’re a true growth hacker with a proven record of scaling DTC brands across Display, Demand Gen, Video, Search, PMax and UAC. Experience across other performance media buying platforms is a strong plus.

A strategic thinker with an entrepreneurial drive who isn’t afraid to get deep into optimisation - the perfect blend of vision and hands-on activation - you keep a helicopter view while influencing every lever that drives campaign success: creative, onsite UX, product, analytics. You collaborate effortlessly across teams to maximise performance and unlock new opportunities for conversions, revenue, and ROI.

You’re an inspiring leader who can motivate, focus, and mobilise your team - even under high pressure.

As we are growing our hub in Cyprus, we are offering full relocation support for this role. You’ll receive assistance with everything from visa and paperwork to finding accommodation and settling in. Whether you’re moving alone or with your family, our team will ensure a smooth and stress-free transition. Join us in beautiful Cyprus and be part of an exciting new chapter as we expand our presence on the island!

What You’ll Do

• Own, develop, and scale the end-to-end strategy for high-budget Google Ads campaigns (mid–7 figures annually) across Demand Gen, GDA, YouTube, Search, PMax and UAC, delivering sustainable DTC acquisition at scale.

• Lead large-scale budget planning and forecasting, owning CAC, LTV/CAC, CVR, ROI and revenue KPIs, ensuring efficient delivery while continually identifying new growth opportunities.

• Build and manage optimisation roadmaps and quarterly OKRs, driving timely execution while continuously initiating and validating new tests, innovation initiatives and hypotheses to unlock incremental growth.

• Oversee the full creative performance pipeline — design and run testing frameworks, drive iteration cycles, and scale creative winners. Partner closely with the Creative team on direction, prioritisation and performance-psychology insights; provide clear, actionable recommendations grounded in data.

• Own funnel performance for all Google Ads campaigns, partnering with UX/Funnel teams to develop, iterate and optimise funnels that maximise CVR and improve overall acquisition efficiency.

• Monitor and analyse all performance metrics using Google Ads and internal BI tools; translate insights into clear next steps. Partner with Analytics to ensure accurate tracking, reporting and measurement for optimal optimisation.

• Stay ahead of industry and competitive trends, analysing new creative formats, funnels, messaging angles and monetisation strategies; turn insights into actionable tests and scaling opportunities. Maintain active communication with Google representatives for guidance and early insights.

• Partner with Tech Lead and Martech teams to identify and develop automation solutions (autorules, scripts, no-code AI tools) that reduce manual workload, increase efficiency and accelerate iteration.

• Collaborate closely with UA teams across other products and channels (Paid Social, SEO, CRM), driving cross-channel knowledge sharing, best-practice exchange and unified growth strategies.

• Build strong relationships with key stakeholders — including the Head of Growth, Creative, Funnels, Product, Analytics, and Monetisation, ensuring aligned strategic direction across all growth areas and channels for maximum impact on ROI.

• Lead, mentor and develop a small UA team (2–4 people) — setting goals, conducting performance reviews, providing coaching on planning, execution, optimisation and troubleshooting, while remaining capable of hands-on execution when needed.

Your qualification

• Advanced hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, Video, Search and PMax; experience with other media buying platforms is a strong plus. Strong command of formats, setups, optimisation and scaling best practices across all the campaign types..

• Proven experience running structured, high-volume creative testing with a deep understanding of creative pipelines — testing, iteration, CPM/CTR analysis and scaling frameworks — with strong insight into what makes high-performing creatives at scale (hooks, structure, messaging, CTAs, offer framing, thumb-stopping visuals).

• Expert command of automation for campaign testing, bidding and management (scripts, autorules, automated workflows).

• Experience building robust strategic test-and-learn roadmaps, prioritising hypotheses by impact and developing scalable UA testing systems.

• Solid understanding of UX fundamentals, with the ability to proactively recommend practical funnel and landing-page improvements to increase conversion rates.

• Highly analytical, structured mindset, strong attention to detail, and confidence working with large datasets and tools such as Excel, BI platforms (Tableau), GA4 and data-visualisation tools.

• Experience with additional media-buying platforms, including DSPs, Paid Social, Native Ads or Apple Search Ads, is highly beneficial.

• Takes full ownership and accountability for outcomes, driving initiatives from idea to execution.

• Leads cross-functional collaboration with Head of Growth, UA, Product, Creative and other teams to accelerate performance and unlock growth.

• Drives impact with a high-autonomy, proactive approach — spotting opportunities early, removing blockers and taking action quickly. Actively tests, learns and iterates to uncover new scalable opportunities and push performance forward.

• Leads, mentors and elevates team members, setting a high bar for performance and execution.

What we offer

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Additional details

Recruiter call --> Meet a team member --> Skills assessment--> Meet the Leadership team

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro