Head of Content Marketing (Teams)

About Canva

Canva is changing the way the world designs. Our simple, online design platform allows anybody to create incredible, professional designs – putting the power of visual communication at their fingertips.

Our mission: Driven by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, by empowering everyone to express themselves through the power of design. We're just getting started.

Position

The Head of Content Marketing will establish an identity for Teams Content Marketing at Canva and successfully build relationships with multiple cross-functional teams, such as Product Marketing, Lifecycle Marketing, PR & Comms, Brand, Sales etc. You will be building the function from scratch so you will lead both the strategy and execution. This is a unique opportunity for you to take a net new function zero to one and beyond while enjoying the tailwinds of Canva’s brand, financial stability and resources.

What you'll do

• Build and bring awareness to Canva users and non-users for the ‘Team’s product to design collaboratively across all of their visual communication needs
• Establish credibility
, define our messaging and develop thought leadership in this new space
• Build trust with our customer that Canva is a solution for teams of all functions, industries, and sizes
• Drive engagement through hypothesis development, disciplined prioritization (ICE), and rapid testing to drive views, traffic and deep content engagement
• Develop a content distribution strategy, identifying the highest-impact content types and channels that support our core goals
• Map out, test, and optimize key conversion paths
• Identify key leading KPIs to core business KPIs
• Build and coach a world-class team

Your qualification

• You have 8+ years experience as a content leader who has successfully delivered international results impacting both growth and retention through Content Marketing
• You have a strong track record of strategising, creating and executing content across channels to maximise ROI
• You have excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through content marketing material
• You have a strong ability to find the content angle and strategy from attraction to end users, as well as decision-makers in the B2B2C space
• You’re hyper-focused on results and use this "lens" every day to assess performance and provide guidance to the team to make decisions
• You have a strong handle on growth experiments, testing and analysis

What we offer

• Competitive salary, plus equity options
• Flexible working hours, we value work-life balance
• In-house chefs that cook delicious breakfast and lunch for us each day
• Free Yoga membership
• Generous parental leave policy
• Pet-friendly offices
• Sponsored social clubs and team events
• Fun and quirky celebrations
• Relocation budget provided for interstate or overseas candidates and visa application fees covered