The basics of digital marketing aren’t that complicated. Consumers want to interact with brands they can trust. Brands want to earn consumers’ trust. But when a brand is distributed across various marketing channels, websites, and pages, that trust can be tough to establish.
That’s where we come in. We give brands the tools to see how they’re represented online and take action on what matters to them. The result: more consistent, effective and compliant marketing that promotes consumer trust.
Our Stack
All of this data collection and filtering requires intelligent data storage, primarily in non-relational data stores within AWS, including DynamoDB, Redis, and our column-oriented data store on top of S3. We also use Redshift and Redshift Spectrum (with Parquet/S3). We use MySQL in RDS for core relational data. We work in Python - it’s a versatile tool.
All of our heavy lifting is done within AWS, leveraging Chef and EC2 Autoscaling groups to handle changing loads without human intervention.
We have hired engineers from a variety of different backgrounds and have found that sharp engineers can identify shared concepts and quickly adapt to the new stack, so don’t worry if your background does not include some of these technologies.
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