Product Designer Loyalty / Subscriptions

About bol

Bol is the largest online retailer in the Netherlands and Belgium.

Position

How do you make our customers happy?

You are a driving force in ‘Loyalty’ where you help customers explore, purchase, use, and renew their bol.com membership. You will mainly focus on our webshop and app. How can we help customers to decide if a bol.com membership is right for them? Initiate the dialogue with customers, teams, and stakeholders and spot opportunities together. Take the lead in designing a unique customer journey – now and in the future. Which innovations would optimize our KPIs and provide the best possible user experience? Find the best possible answer by gathering input from Product Owners, the Visual Designer, Business Analysts, and Engineers from the involved teams.

What you get

Working at bol.com is challenging and therefore you get something in return. Besides salary, you will also get:

• A yearly bonus
• The opportunity to work broad
• A flexible work culture
• Holiday allowance
• Holiday entitlement of 29 days
• Travel allowance
• A place where you can be 100% you
• Group insurance and more!

We warmly welcome our new colleagues, so they feel home as soon as possible. During your onboarding program, we give you all the ins and outs about bol.com! 

The biggest challenge

The diversity of our customer-partner matches, and our customers’ and partners’ rapidly evolving preferences require us to refine the user experience continuously. We also need to offer loyal customers a unique experience. We already have subscriptions (Kobo+ and Select) that feature prominently in our customer proposition, but our ambition is to transform these into a broader and unified Loyalty product for bol.com customers. The current challenge is to develop the optimal overarching product vision.

Your responsibilities

As Product Designer Loyalty, you are a ‘forward thinker’ who can formulate a solid strategic vision and crystal clear product goals. You communicate and advocate these with contagious enthusiasm so that everyone is driven to make a real impact on customers. This means managing large and complex projects to successful and seemingly effortless conclusions. When called on to pitch proposals to management, you present your ideas with confidence: your recommendations are backed up by data and persuasive arguments.

Your ability to continuously discover new opportunities for the domain is a testament to your open mind. You are also a great listener and unafraid to question ideas. Challenging is key. As is collaborating, because maximizing the impact of your product entails getting colleagues with different expertises to work together. You also propose new ideas to take our design community to the next level and smoothly implement those ideas. You teach colleagues from other disciplines the finer points of the design thinking process. And you always (!) encourage colleagues to view your product from the customers’ perspective. Getting and keeping stakeholders (mainly Business Development) onboard is a daily part of the job. This often entails finding common ground between their needs and customer requirements (challenging because they don’t always match).

Job specs

• You take the lead in product discovery, set up customer research, and make customer insights top of mind. Turn customer requirements – backed up by data insights – into high-priority shop innovations
• You keep up on market developments (what is our competition doing)
• You develop a vision and strategy for the ‘Loyalty’ product, together with the Product Manager, teams, and stakeholders
• You collaborate with other Product Designers and contribute to the development of our design community. For example, by aligning product visions, developing (and implementing) design principles, and onboarding new designers
• You initiate product discussions and stimulate colleagues with fresh approaches

3 reasons why this is (not) for you

• Yes, if you have 7+ years of relevant work experience as a UX/UI Designer or Product Designer and know the Design Thinking methodology like the back of your hand (your portfolio demonstrates how you approach processes)
• Yes, if you combine extreme customer focus with powers of persuasion
• Yes, if you are a passionate stakeholder manager and can convince people to act on the opportunities you spot
• No, if you believe in first time right designs (#reevaluation-is-a-myth)
• No, if you’d rather focus on operational objectives than create a strategic design vision
• No, if you generally work solo and dislike involving others in your design process

Where you'll work

At the premier online retail tech platform in the Netherlands and Belgium. A platform where more than 13 million customers can choose from over 34 million articles. A platform that helps roughly 47,000 commercial partners run their businesses. And a platform that will never be ‘finished’, because bol.com has been reinventing retail since 1999 and we always will be. If there’s a better way to do something, we’re working on it! Together with our customers, partners, and over 2,500 colleagues.

Additional details

About bol.com

For over 13 million people in the Netherlands and Belgium, bol.com is their go-to online shop. On our platform, they can find over 34 million products. These items are not just offered by bol.com but primarily by our 47,000 partners: entrepreneurs who work together with bol.com to reach their customers. Together we aim to create the best online retail tech platform for our customers and partners, giving them a personal and inspiring experience. To achieve that goal we research, innovate, experiment and build. Every day.

To our customers, bol.com might seem just a website, an app and a parcel on their doormat. But at the scale we operate, you may already be imagining: it is much more. It’s about hundreds of different applications, each providing a clear capability. Together they form our tech retail platform. Tech impacts the whole process, from assets on the virtual shelves to items in the shopping baskets, from products in the warehouse to parcels at the front door. Altogether we run millions of lines of code in a modern microservices architecture, all created by our tech professionals. Furthermore, we do not just write code, we also experiment. We research data, and together with other disciplines we are continuously discovering ways to improve our products.