PPC Specialist

About Recharge

We are the leading one-stop-shop for branded payments, making online recharge possible for anyone, anywhere at any time — whether you or someone you love needs credit for calling, gaming, entertainment or money. This is your chance to join an ambitious scaleup in a state of rapid growth; we’ll push you to develop yourself and help you create a real impact in your role. Put simply: we could write history together.

We won’t bore you with a corporate spiel about how we might be taking on the world of branded payments (spoiler: we are). 

Instead, we’ll let the numbers speak for themselves: we bring consumers their favourite brands to their fingertips, with over 15,000 products available in every gift card category globally, $70 million in funding (and counting!), 20%+ growth in 2023. 

We also have a revenue target of €75 million in 2024, we're just getting started with 1.1 million app downloads in 2023, we are counting 5.0+ million active customers, a presence in 180 countries and 25 markets, a team of 150+ employees and 40+ nationalities and 1 person missing — you.

We’re on the hunt for the hungriest and most passionate talent out there. If at any point your brain screams “I want in!” while you’re reading this, then consider this the sign you’ve been looking for: we want you too.

Position

We are looking for a SEA specialist with (agency) experience! Collaborating closely with two PPC colleagues and an extensive marketing squad, you'll play a pivotal role in driving high-converting traffic to our web and app platforms. As a team you will ensure that Startselect and our products are optimally findable. By showing relevant and competitive ads in more than 20 countries, your aim is to attract as many as new customers while keeping the cost over revenue targets in mind.

Your challenge lies in the scalable rollout of the SEA strategy. Your focus will be on analyzing how each product group performs in the different countries. Together with the team you will discuss the development of new countries and product groups, automation of the operation and bid management to upcoming promotions. You will ensure that we meet the targets but at the same time optimize each PMC independently.

What will you do?

• Dive deep into our existing Google Ads and Microsoft Ads accounts to enhance performance

• Execute a paid search strategy that aligns with the objectives of the Recharge family, ensuring scalable success

• Oversee and predict global PPC budgets, ensuring efficient allocation of resources

• Perform ongoing A/B testing and data-driven optimization of campaigns

• Coordinate closely with other team members to plan campaigns, create text and creatives, etc

• Actively participate in weekly and monthly performance reviews with stakeholders from various departments to share insights and strategies

• Keep abreast of the latest trends, developments, new betas and limitations of Google Ads, Microsoft Ads and other search engines

Your qualification

• At least 3 years of hands-on experience in paid search, preferably within an agency setting

• Extensive knowledge of Google Ads, Google Ads Editor (as well as Microsoft Ads), Google Merchant Center, Channable and spreadsheet / excel

• Possess strong analytical abilities, enabling data-driven decision-making & A/B testing

• Hands-on attitude with a proactive approach to taking initiative

• Experience with (advanced) bid management and bidding strategies

• Track record in optimizing campaigns based on ROAS / POAS

• Deliver input on the creation and managing dashboards to track campaign performance, providing actionable insights

• Experience with budgets from € 250.000+ per month is a plus

• Ideally you are familiar with Lifetime Value (LTV) and Customer Acquisition Cost (CAC) metrics

• Knowledge of Lookerstudio, Tableau or Adverity is a big plus

What we offer

• A job for 40 hours p/w at Europe's largest online store for digital entertainment
• A competitive salary + 13th month
• Great colleagues who are always up for a game in our game room or a game of table soccer
• 25 vacation days on a full-time basis and the option to buy additional vacation days
• Good pension scheme where we pay 50% of your premium
• Hybrid working: minimum of 2 fixed days p/w at the office, the rest is allowed from home
• Work from home allowance and furniture for your workplace at home
• Travel allowance
• Flexible working hours
• Staff discount on our products
• Opportunity for personal and professional development, it's up to you to take advantage of it!
• Memorable company outings and free entrance to Gamescom: the largest game fair in the world!

Additional details

The process

Apply: Want in? Let us know! Apply for a role and help us get to know your best self

Phone interview: One of our recruiters will get in touch to help you both understand if Startselect is the right next move for you

First interview: You’ll meet with your future line manager (either in person or online) to talk about you, our culture, and whether you're a fit for the job

Assignment & Second interview: Some roles involve a case study. Great! It’s your chance to shine and show us you have what it takes. You’ll present your case study to the Hiring Manager and someone from the team

Third Interview: You’ll meet with key members of the management team

Offer: You did it! There are only a few tickets available, and this one has your name on it. Welcome to the team.