There can be no vagaries or second impressions - technical job adverts need to be compelling, personal, competitive, direct and confidently written.
Tech candidates are in high demand and short supply, which means they more than likely have career options, and will have recruiters on demand ready to snap them up.
To be detailed in your job copy is not enough. You need to be better than competitive - you need to inspire talent, and every segment of the search process needs to be strategized and carefully designed to entice tech professionals.
So how do you do that?
Job titles are keyword and candidate magnets. They are the primary “search term” for talent looking for jobs and are the single most important “summary” copy in your job advert.
Our advice is to focus on details, specifics and keywords:
Job descriptions should tell a story. Yes, they need to detail roles and responsibilities, but they need to be inspiring, detailed, full of personality, compelling, creative and meaningful.
They need to impart job specifics, responsibilities, desires, career pathways and why working for you is the best decision this candidate could make.
Above all else, they need to answer any question your candidate may have before they ask it, and they need to tap into the emotional connection to a job as much as the skills, pay or culture connection.Things to consider when writing a job advert:
A simple and incredibly important piece of information to put in your job advert.
However, you are setting up your firm or putting together your tech team, be upfront about workforce expectations and where you expect them to be.
The stats are clear - advertising salary and benefits packages in a job advert are of tangible benefit to your application and talent attraction rate.
Be as specific as possible, or provide a salary range if you are open to a range of skilled candidates for a particular role.
Which naturally flows into career growth and skills training.
We see career support and skills development not as an employer brand marketing trick, but as an essential promise you’re making to staff - that you want them to be better at their jobs, and you want them to be secure in their career.
You also can’t ignore that professional learning and development is a high priority for tech staff.
The reason we highlight salary and skills as critical job advert considerations is because of the following:
Never forget that first impressions are incredibly important.
A well-written job post is the most effective way to stop a prospective hire from getting snapped up by a competitor and should, in effect, stop the scroll - candidates “consider more than 30 potential employers during their job search”, so being able to stop a candidate job shopping is a vital part of attracting talent to your organisation.
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