Head of Brand and Communications

About Oradian

Oradian is the global team of microfinance and technology experts behind Instafin, the world’s first core banking system designed especially for the microfinance industry. We are bringing global best practice to the industry using a simple subscription model that allows our customers to invest in their growth.

We are the solution to the challenges facing microfinance institutions around the globe. Our solution is designed specifically for financial inclusion by experienced practitioners. By virtue of being a Software-as-a-Service (SaaS) provider, we are aligning our incentives with those of our customers, creating a win-win scenario. We put the "Service" in Software-as-a-Service.

Position

Oradian is looking for a competent leader to continue Oradian’s growth and success in its respective markets. This firstly involves profund understanding of the Oradian way, how to communicate to a spectrum of audiences across our markets, defining and implementing our strategy. The Head of Brand and Communications will continually strengthen the company’s brand and market presence.

Some of the Head of Brand and Communications’ responsibilities are leading a team of communication specialists, developing strategies and building on the established brand, allocating resources management on multiple projects running parallelly and reaching short-term objectives. You will design, implement and monitor effective communication strategies that align with our business goals. Plus, you must inspire your team and demonstrate success.

The ideal candidate is an experienced leader with an ability to balance pragmatic mindset with creativity, and the interpersonal skills to work with all departments of our business. It is essential to be proficient in both verbal and written English and to have presentation skills to convey and deliver the set objectives with creativity and enthusiasm.

At this stage of the Oradian journey, the role of Head of Brand and Communications will report directly to the CEO and will work with all areas of the business.
 

Responsibilities:

• Leading and mentoring a highly efficient team of professionals in Oradian’s Communication team
• Defining strategy and implementation to objectives set
• Deliver and support the Communication’s team responsibilities
• Engaging and overseeing campaign management, public relations, internal communications, content production, creative work and managing suppliers
• Set, monitor and report on team goals and defined metrics
• Developing messaging for a variety of audience and markets
• Ensure our brand message is consistent across all channels and efforts including: events, campaigns, online and promotional material, recruitment and internal communication
• Analyse customer behaviour and ensure we deliver to the promise of being customer-centric
• Identify opportunities to reach new market segments and expand market share
• Monitor competitors’ activities in respective to the role
• Conduct general research to keep abreast of trends and competitor’s movements
• Coordinate efforts to boost brand awareness
• Define quarterly team and strategic objectives and ensure they are aligned to the company objectives
• Provide guidance and ideas to organise effective marketing events
• Manage external relationship with third parties such as media, stakeholders and potential customers, and create a solid network of strategic partnerships
• Monitor all campaigns and improve when necessary
• Prioritise projects and allocate resources accordingly

Your qualification

• Work experience as Head of Marketing, Head of Communication, Marketing/Communication Director
• Sector experience: financial services, enterprise technology solutions, emerging markets
• Demonstrable experience developing strategies for branding, campaigns, product promotions and messaging for a variety of market segments
• Solid understanding of market research and data analysis methods
• Strong leadership skills with the ability to set priorities and navigate project constraints
• Analytical and creative thinking
• Strong communication (written and verbal) and interpersonal skills
• Customer-oriented approach with aptitude and creativity
• Strategic mindset, with ability to make difficult decisions quickly
• BSc/BA or MSc in business administration, marketing and communications or relevant field
• Extensive travel is a must

Additional details

Oradian’s toolset - and why it’s disruptive

Oradian provides access to their toolset on a subscription basis, based on the number of clients the financial institution serves. Financial institutions of all sizes have access to leading technology as Oradian’s subscription model makes it possible.

Oradian’s toolset allows financial institutions to drive financial inclusion through:

• Efficiency with automatic, simplified administration
• Informed decision-making with real-time data and reporting
• Growth to reach more clients without incremental costs

Oradian delivers the opportunity for financial institutions to know and control their portfolios by delivering three main business benefits.
 

Oradian’s global community

Over 75 visionary customers – rural banks, MFIs, MFBs, Saccos and Cooperative Societies – from 11 countries: Ghana, Guinea, Brunei, Kenya, Liberia, Nigeria, Malawi, Myanmar, the Philippines, Senegal and Zimbabwe form Oradian's global community of financial institutions.

Together, customers give access to digital financial services for more than 3 million clients in remote, hard-to-reach parts of the world. Oradian is poised to scale operations and increase sales throughout West Africa, East Africa and Southeast Asia.

Oradian's headquarter is in Zagreb, Croatia with offices in Manila, Philippines and Lagos, Nigeria. Our fast-growing team consists of talented and committed experts in technology and microfinance. We work in an open, collaborative culture. We have over 130 team members from more than 30 countries.