Ridestore was founded over ten years ago. If we summarize the journey with one word it would be change. But one thing has always stayed the same, the customer focus. Today we are empowering an e-commerce tribe. A tribe in which we have to earn our right to exist. It’s not a job, it’s a connection. No long-term strategies are needed, no bosses making decisions. We know what to do by co-existing with our customers.