Email Marketing Manager

About Later

The world’s favorite Instagram marketing platform.

Visually plan your social posts, publish automatically, and get tailored insights to help you reach more people.

Position

Later is looking for people who can help us build something great for our customers—from content writers, designers to developers. So if you’re the kind of person who really cares about making something meaningful, then keep reading.

What you will be doing:

Reporting to the Head of Growth Marketing, this role will lead our email marketing efforts within the organization to develop best-in-class email strategies and continuously enhance our email campaigns to drive growth, activation, and increase customer loyalty. With a rapidly growing database in the millions, the ideal candidate for this role is an ambitious marketer who loves to test and looking to create a best-in-class SaaS email marketing program.

Embedded within a cross-functional growth team, the Email Marketing Manager will work closely with content, creative, product, customer success teams to develop lifecycle marketing campaigns focused on the entire end-to-end user journey. You will be collaborating with the Head of Growth to build systems, implement processes, and run tests to constantly improve Later’s email marketing program.

Responsibilities

• Identify opportunities to improve funnel metrics such as lead-to-signup, signup-to-paid conversion, and customer retention
• Work with marketing, product, and analytics to build and execute campaigns across email, in-product marketing, and other customer touch points
• Create and optimize segmentation and email content personalization strategies by leveraging activity data, LTV, demographics, and user behaviour/intent/preference
• Drive both ideation and execution of experiments across email and user communications to increase user activation and retention rates
• Be responsible for performance against key top-line business KPIs including increasing paid tier activation, reducing churn, and improving retention
• Regularly report on campaign performance and overall channel performance to communicate email impact
• Own our email marketing processes, systems, and technology infrastructure to ensure we are able to scale our programs efficiently
• Manage the overall customer email lifecycle to ensure we are building a strong relationship and establishing trust

Your qualification

• 5+ years experience developing and automating email programs
• You have a bachelor’s degree – ideally in marketing, business, economics, or technical field
• You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences
• Experience working with user research and consumer insights to uncover user insights and shape our strategy
• Proficient with segmentation, reporting, and how to use data to drive business decisions
• Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights
• Strong results orientation, proven record performing to aggressive growth targets
• Ability to write effective copy is a necessity, together with extreme attention to detail
• Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skillsets
• Flexibility & ability to work in a fast paced and dynamic environment
• Experience with email marketing and automation platforms (Klaviyo, Mailchimp, Mandrill, Intercom, or other similar platforms)

Will be a plus

• Proficiency with HTML and CSS
• SaaS or Ecommerce Experience

What we offer

• A generous Education & Conference Budget
• Health Savings Plan
• Flexible Hours & Work Schedule
• Technology Bonus
• Annual Company Retreat
• Vacation & Sick Days
• Bright, spacious, and modern office, 5 rooftop patios with amazing city views
• Product and Development roles are based out of our Vancouver headquarters. If you are not located in Vancouver, but interested in relocating for the role let us know!